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Expressive arts and design in early years: why creativity is important

Published on: June 30, 2022
Last edited on: June 16, 2026

In brief

  • Emotional security is the foundation of creative risk-taking: For children to freely experiment with different media and materials, they must feel safe and confident in an environment where they can explore without fear of outside judgment.
  • Child-led play builds genuine confidence and autonomy: Practitioners should let children take the lead during creative activities, using open-ended prompts like “Can you tell me about this?” rather than directing the output or taking over the play.
  • Independent access to diverse resources sparks unpredictable learning: Providing a wide variety of tools, music, technology, and natural materials across both indoor and outdoor areas gives children the freedom to test ideas and reach unexpected, imaginative outcomes.
  • Valuing the creative process matters just as much as the final product: Celebrating how children problem-solve, mix materials, and make connections—as well as showcasing non-physical expressions like dance or song—demonstrates that every stage of their creativity is respected.

Expressive arts and design is one of the seven areas of learning in the Early Years Foundation Stage (EYFS). It covers a child’s ability to use materials, media, and their imagination to create, explore, and communicate. And in our experience, it’s one of the most joyful areas to plan for. 

When children have real freedom in this area, you see it. They stop waiting for permission and start making decisions. A cardboard tube becomes a telescope. A handful of leaves becomes a pattern. That shift from “what should I do?” to “look what I made” is exactly what expressive arts and design is designed to nurture. 

This guide explains how to nurture expressive arts and design in your setting, and why it’s a vital part of child development. 

What is expressive arts and design in the EYFS? 

Expressive arts and design is one of the four specific areas of learning within the EYFS framework. The EYFS statutory framework describes it as covering two interconnected strands: 

  • Creating with materials: exploring and using a range of media and materials to share ideas, thoughts, and feelings 
  • Being imaginative and expressive: engaging in imaginative play, storytelling, music, dance, and performance

These strands are not separate. A child building a den is using materials and being imaginative at the same time. A child singing a made-up song is creating and expressing simultaneously. The two work together. 

What counts as expressive arts and design?

The EYFS is deliberately broad here, because expressive art and design can truly be anything. Typically, expressive arts and design include: 

  • Drawing, painting, printing, collage, and sculpture 
  • Music making, singing, and exploring sound 
  • Dance, movement, and physical expression 
  • Role play, small world play, and storytelling 
  • Use of technology, including cameras and audio recording 
  • Construction and design using a range of materials 

The breadth is intentional. Not every child expresses themselves through a paintbrush. Some children find their voice through movement, while others find it through building.

Offering a wide range of media means more children can access this area of learning in ways that feel natural to them.

How expressive arts and design connects to other areas of learning 

Expressive arts and design does not sit in isolation. Strong provision in this area supports: 

  • Communication and language: children narrate, describe, and explain as they create 
  • Personal, social, and emotional development: making choices, managing frustration, and feeling proud of outcomes 
  • Physical development: fine motor skills through drawing, cutting, and manipulating materials 
  • Literacy: storytelling, mark making, and early writing emerge through creative play 

This is why Ofsted inspectors look at how well settings integrate the areas of learning rather than treating them as separate boxes to tick. 

Why expressive arts and design matters for child development 

Children learn about themselves and the world by making things. When a child mixes red and yellow paint and discovers orange, that’s scientific thinking. When they choose which colour to use for a sad face, that’s emotional literacy. When they build a tower and it falls, that’s problem-solving and resilience in the same moment. 

Expressive arts and design gives children a low-stakes space to take risks. There’s no wrong answer when you’re painting. There’s no failure when you’re dancing. That psychological safety is significant, because children who feel free to experiment in creative play tend to be more willing to take risks in other areas of learning too. 

Research from the National Day Nurseries Association (NDNA) consistently highlights creative play as foundational to early brain development, particularly in the areas of language acquisition, emotional regulation, and problem-solving. 

The role of emotional security 

Children need to feel safe before they can be creative. That’s not a nice idea; it’s a developmental reality. A child who is anxious about getting it wrong will not take the creative risks that lead to genuine learning. 

This means the environment matters as much as the resources. A setting where adults respond to a child’s painting with “can you tell me about this?” rather than “that’s a lovely house” creates space for the child to define their own work. It sounds like a small shift. In practice, it changes everything. 

Why adults need to step back 

One of the hardest things for practitioners to do is resist the urge to help. We want to show children how to do things better. But in expressive arts and design, the process is the point, not the product. 

When we step back and let children lead, we see what they’re actually thinking. We hear the stories behind the scribbles. We notice the child who always chooses blue, or the one who spends 20 minutes arranging pebbles before touching anything else. That’s assessment. That’s knowing your children. 

Expressive arts and design EYFS activities 

Good activities in this area share a few things in common: open-ended materials, minimal adult direction, and enough time for children to actually explore. Below are activities that work well across different age groups and settings, indoors and outdoors. 

Creating with materials 

Activity What you need What it develops 
Loose parts play Pebbles, shells, sticks, buttons, fabric scraps Spatial thinking, design, imagination 
Colour mixing Primary paint colours, paper, brushes Scientific curiosity, fine motor skills 
Collage making Magazines, tissue paper, glue, card Decision making, composition 
Clay or playdough sculpting Clay, playdough, tools Fine motor, 3D thinking, persistence 
Natural printing Leaves, vegetables, paint, paper Pattern recognition, texture exploration 
Junk modelling Cardboard boxes, tubes, tape Design thinking, construction, creativity 

Being imaginative and expressive 

  • Sound exploration: provide instruments, household objects, and outdoor materials. Ask children to create a “sound story” rather than just make noise. You’ll be surprised by what they come up with. 
  • Movement and dance: play music from different cultures and time periods. Let children respond freely. This is also a brilliant way to support communication and language development
  • Small world play: set up open-ended scenes (a tray of sand with some figures, a water tray with boats and bridges) and step back. The narratives children create reveal a huge amount about their understanding of the world. 
  • Storytelling and puppetry: simple puppets made from socks or paper bags give quieter children a way to express themselves that feels safer than speaking directly. 
  • Outdoor art: land art using natural materials, chalk on paving, painting with water on walls. These activities are often the ones children talk about at home. 

Setting up the environment for success 

The environment is the third teacher. Before thinking about specific activities for expressive arts and design, consider: 

  • Are creative materials accessible to children independently, or do they have to ask an adult? 
  • Is there space for large-scale work, not just table-top activities? 
  • Are outdoor areas included in creative provision, not just indoor areas? 
  • Do displays celebrate the process (photos of children working) as well as the product? 
  • Is there a dedicated space for music and movement, or does it always get squeezed out? 

If children are only creating when an adult sets up an activity, the environment isn’t doing its job. 

How to support expressive arts and design in your setting 

Supporting this area well is less about having the right resources and more about having the right approach. Here’s what makes the biggest practical difference. 

Respect children’s ideas, even when you don’t understand them 

A child who has spent 15 minutes carefully placing bottle tops in a line has done something meaningful to them. Your job is to value it rather than interpret it correctly. Asking, “Can you tell me about what you’ve made?” opens a conversation, whereas saying, “Oh, is it a train?” closes one.

This matters for personal, social, and emotional development as much as for expressive arts. Children who feel heard become more confident learners across every area. 

Give children real choices 

Choice is not just about which colour to use. It includes: 

  • Whether to work alone or with others 
  • Whether to share their work or keep it private 
  • Whether to take it home or put it on display 
  • Whether to continue a piece tomorrow or start something new 

When children make these decisions, they’re practising agency. That’s a skill that transfers well beyond the creative area. 

Document the process, not just the product 

The finished painting is not the learning. The learning is in the 20 minutes before it. Photograph children while they work. Note what they said. Record the choices they made. This is what gives you meaningful observations to share with parents and carers, and what gives Ofsted inspectors evidence of intentional, child-led practice. 

At eyworks, we see settings use their child observation tools to capture these moments in real time, linking them directly to EYFS development matters statements. That’s the difference between a photo on the wall and evidence of progress. 

Make time for sharing 

Not every outcome is a physical object. Songs, dances, and performances deserve an audience too. A small gathering of children and key persons to watch a child’s “show” communicates that all forms of expression are valued, not just the ones you can stick on a display board. 

Getting expressive 

Expressive arts and design is a statutory area of learning with real developmental weight. Settings that give it proper space, resources, and adult attention see the difference in children’s confidence, communication, and willingness to take risks across everything they do. 

The activities matter. The environment matters. But the attitude matters most. When children know their ideas are taken seriously, they bring more of them. 

If you’re looking for ways to track and document expressive arts and design observations more efficiently, eyworks gives your team the tools to capture learning in the moment and link it directly to EYFS outcomes, without the paperwork pile. 

Request a demo to see our learning journal in action and better understand how our tools support practitioners and parents to provide a better education.  

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